Portfolio / HolidayCheck Brand Sound

Ocean noise, screeching seagulls and relaxed ukulele sounds make travellers listen up: The travel portal HolidayCheck now has a sound logo that is heard mostly in TV commercials.

The audio logo includes both musical and noise-like holiday stereotypes. Thus, holiday spirit gets aroused. In a multistage process, we defined the auditory requirements, from which the musical theme, and finally the audio logo were derived.

»Our new sound logo speaks to all our customers on an emotional level and extends the HolidayCheck brand identity to the acoustic dimension« Dr. Axel Jockwer, director of marketing. HolidayCheck

1. Audiologo Shortversion

2. Audiologo