Portfolio / Sound Of Citrus

Is it possible to transform a particular taste like »Citrus« into sound? Can a sound be sweet or bitter? In a multi-stage study we went into these questions and determined parameters for the translation of the perception of smell and taste in music and sounds. The research results are pioneering for R&D departments of the fragrance and flavor company Symrise and open up new ways of audio marketing.

To demonstrate the sound results we designed a four-lane mood board consisting of the tracks »Ground«, »Symbol«, »Theme« and »Rhythm«. Three intensity levels of each track from "sweet sour" to "just sour" to "bitter" are selectable. Different intensity levels can be mixed together.

»Sound of Citrus« was the first study of its kind on behalf of Symrise, with scientific support from Prof. Dr. Herbert Bruhn designed and implemented.

1. Sound of Citrus (Snippet)