Tags / FMCG

Portfolio / Symrise / Sound of Citrus

Is it possible to transform a particular taste like »Citrus« into sound? Can a sound be sweet or bitter? In a multi-stage study we went into these questions and determined parameters for the translation of the perception of smell and taste in music and sounds. The research results are pioneering for R&D departments of the fragrance and flavor company Symrise and open up new ways of audio marketing.

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Portfolio / Danone / Activia Brand Sound

Activia received the Brand Award for best new brand in 2007 due to its outstanding economic success. Audity created and launched the acoustic identity for Activia, including the strategic development and implementation of the sound elements into the TV commercials.

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