Tags / Symrise

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• Everything (2)
• Portfolio (2)

• Portfolio / Symrise / Sound of Citrus

  Is it possible to transform a particular taste like »Citrus« into sound? Can a sound be sweet or bitter? In a multi-stage study we went into these questions and determined parameters for the translation of the perception of smell and taste in music and sounds. The research results are pioneering for R&D departments of the fragrance and flavor company Symrise and open up new ways of audio marketing.

  

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• Portfolio / Symrise / Brand Sound for Symrise

  Symrise is a supplier of fragrances and flavors, as well as cosmetic raw materials and active ingredients. The company is headquartered in Holzminden and runs operations in more than 30 countries. True to the Symrise motto »always inspiring more« we created a corporate sound that meets the requirements of innovation and inspiration. In workshops, we developed requirements for melody, voice and tone.

  

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